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What is Greenwashing? (From Wikipedia, the free encyclopedia)
Greenwash (a portmanteau of green
and whitewash) is a term used to describe
the perception of consumers that they are being misled by a company regarding
the environmental practices of the company or the environmental benefits of a
product or service.[1] It is a deceptive use of green PR or green marketing.
Coachella Valley Green
(CVG) believes it is also important to shine a light on companies, products and
services that misuse the term GREEN in their promotion. CVG will try and assist
you with making the most informed decision possible prior to purchasing a
product or service. CVG can do this by directing you to some websites that are
dedicated to exposing companies and products that use Greenwashing to promote
their products.
Please check out the
following web-sites regarding Greenwashing:
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